Coffee News specialises in the ongoing promotion of your business. Repetitive exposure in Coffee News - 3 meals a day, 7 days a week - will help build awareness of your company so you become known as the first choice in your market. It can help you develop your brand so people think of you first when they want your services or products.
Psychologists understand that the more we are exposed to something the better we remember it. Some suggest it takes 15 or more exposures of a new idea or concept before we really accept and understand it.

Keep this in mind when you promote your business or organization. If you want people to remember your company when they need you, then give them the opportunity to remember you. Do this by keeping your identity in front of them as often as possible within the limits of your marketing budget.

Because Coffee News is a franchise business, rates and terms may vary between editions, so it is advisable to check with your local publisher or the Victorian Head Office before making your decision.

To enquire about space and category availability in any edition of Coffee News in Victoria please complete the form here and
we will be in touch. 

NON PROFIT ORGANISATIONS: Coffee News supports community groups by providing space in our What's Happening column where you can publish notices and events free of charge. All you need to do is contact your local publisher or contact us with the details. Please note that space is limited and at least two weeks notice is required, but we do our best to accommodate as many requests as possible.
Paid advertising is available to recognised Not For Profit
Organisations at discounted rates - enquiries can be made here.

Why Advertise with Your Local Coffee News?

The reason why Coffee News is so successful is because it is good for everybody and everything it touches. Even other media services gain by getting better results for their advertisers when they also advertise in Coffee News.

It provides a few minutes of light reading while the order is taken and the meal is prepared. Since most patrons can read Coffee News in about eight minutes, they have plenty of time to read all the ads as well. Coffee News works!

Victorian surveys have shown that readership is very high in some of
the locations where Coffee News is available. In some instances, as high as 56 readers per copy. It is not uncommon at all for many many
people to read Coffee News and return it to the stand for someone else to read. It is also common for our readers to take Coffee News home to
their friends and family. We monitor our outlets very closely, and we
constantly get feedback from them about how well Coffee News performs. Furthermore, we ask our readers in their competition entries to tell us where they read Coffee News, and this consistently identifies
the same outlets. 
 
Readers are encouraged, since it's FREE, to either take it with them or return it to the stand for others to enjoy. Every week a new issue is delivered to the stand and old copies are recycled.

Restaurants no longer need to buy several local papers for their patrons. They can now provide Coffee News as a no cost substitute for patrons who appreciate something to read while eating. Since patrons enjoy Coffee News, restaurants enjoy repeat business.

Did you know that on average, we each see over 3,000 different commercial messages daily? Advertising is everywhere. And businesses must be more savvy than ever with how they present themselves and spend their advertising dollars. Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, can be very expensive.

Enter Coffee News!

Your neighbourhood business NEEDS neighbourhood coverage, and there’s very little, if any, advertising media that allows you to target your advertising dollars so precisely, so effectively at so much less cost. Coffee News manages to reach the highest and most potent concentration of potential customers of ANY media -- for a fraction of the cost!

The Benefits for Advertisers ...

• Exclusivity.  While you continue to advertise in your local edition of Coffee News, you’ll be the only advertiser in your business category… forever. This effectively locks out your competition.
• The cost . It’s affordable! Advertisements are less expensive than other print media so the small business owner can afford a regular business presence in their local marketplace which is necessary to establish buying patterns. When you compare the cost of advertising in other publications where you are surrounded by your competitors, it makes sense to advertise in Coffee News and stand alone!
• Weekly Publication, distributed through restaurants & cafés.  The human mind is much more alert and actively seeking mental stimulation before and during a meal. Your advertisement is "devoured" while people wait to eat. The average restaurant serves 100-900 patrons per day. Using a conservative estimate of 200 patrons per day, results in 1400 patrons per week. Most editions of are distributed to 50+ restaurants, cafés and other outlets, which equates to 70,000 potential readers. If only 20% of them read, that's almost 14,000 readers exposed to your advertisement EACH WEEK.
• Coffee News is upbeat and positive.  It contains the week’s funniest and most unusual news stories from around the world as well as jokes, trivia, amazing facts, horoscopes and more. It puts readers in a great mood! When their mood is favourable and they see your advertisement, they are much more likely to take an interest in your business offer. It’s fun, easy reading - no bad news here.
• It’s short and sweet.  Taking 7-10 minutes to read, people will also enjoy reading Coffee News while waiting to see their doctor, their physiotherapist, their hairdresser or barber… and in fact, anywhere there is a waiting area you could find Coffee News.
• Targeted.  Your local business needs local coverage. Prospective customers have time while waiting for their meal, their appointment or their pizza to read Coffee News, making it a great promotional tool for your local business.
• Continuous and repetitive exposure.  Coffee News provides the inexpensive repetition of advertisements needed to establish buying patterns - weekly exposure with additional exposure through second and more readings. With its weekly distribution patrons begin to look forward to each new edition. The effectiveness of an ad is increased exponentially with repetitive advertising.
• Equal advertisement size & rotation.  Advertisements complement each other creating impact and reducing the “big potato, small potato” type of judgement. Small advertisements are often obscured in other print media because advertisers with large budgets usually get better placement, and with weekly rotation, each advertiser in Coffee News has its turn in the more favoured spots. Standard advertising size is 50mm high x 75mm wide.
  Double advertisements are offered in limited quantity.
• Advertisement design included.  Advertisements are designed specifically for Coffee News so that advertisers can achieve outstanding results. Your advertising rate includes consultation, design and typesetting of effective advertisements. Ads can be changed weekly by a phone call, fax or email. There are Coffee News clients who have continuously promoted, not missing a single week, for over six years (in New Zealand) and for over ten
  years in the USA. Advertisers in Victoria have been with us for
  over several years also.
• Coffee News supply is closely monitored. This ensures each location has an adequate supply of Coffee News for the entire week. Ads are working 24/7, consistently delivering your message and producing results.

To enquire about space and category availability in any edition of Coffee News in Victoria please complete the form here and
we will be in touch.